Friday, 30 September 2011

Marketing Meatloaf.

Documentary Name: Marketing Meatloaf.
Type of Documentary: this is a mixed documentary because it includes Interviews, a narrator, archive footage and evidence.
Themes: The themes which are in this documentary are Meatloaf, Music Industry, global success and alternate artists.
Narrative structure: the narrative structure is linear, is consists of a beginning, middle and an end. The beginning began to tell us about the success of the music industry and how the marketing help this and also the set up of Meatloaf as an artist. The middle is where the problem occurs, the problem is that the industry say the meatloaf has dated, he is globally not successful and he is spending far too much on his videos. The end comes to a successful ending, as Meatloaf releases a bestselling album and won various different awards over his career.
Camerawork: the interviews use head and shoulder shots and sometimes close ups of the important people, there were also some low angle shots of Meatloaf, to signify the influence he has on the audience and how he is ‘God Like’. Panning shots of Virgin headquarters merged with a slow zoom to show that everyone is equal. There was a close up of the woman in the music video to signify how beautiful and attractive she is, all of the camera angles which were used were to create meanings throughout the documentary.
Mise-En-Scene: Virgin headquarters was shown throughout the documentary; this is where decisions were made to improve Meatloaf’s music. There was also a location and on a set of music which was shown and this was relevant because it’s what is going to be in Meatloaf’s music video. Radio stations were also shown along with, Record shots (our price) which doesn’t exist anymore.
Sound: There were diagetic sounds of people being interviewed and the narrator over the top and the narrator also answered the narrative. There was also shot dips of other music videos such as Will Smith, Mr Blobby, Village People and Take That. No sound effects were really used in this documentary but however there were ambient sounds from the location being used which were music videos, crowds and awards.
Editing: There was a shot reverse shot of Meatloaf and Michal Bay to show there equalness, there was also a two shot between Michal Bay and Meatloaf to show that they both need each other in the music business. There was a montage clearly showed the viewers what was going to happen and who was going to be involved. There was a use of a green screen to add backgrounds which were relevant. There was also many cutaways used throughout the whole of the documentary.

Archive Material: There is a lot of archive footage used throughout this documentary and music videos from Will Smith, Mr Blobby, the Village People and Take That were just some of them. There was also a music video from Meatloaf; footage from Top Of The Pops, Concert footage, there was some archive footage from when Meatloaf was filmed on location and on set from when he was making his music video. There was some footage used from Meatloaf’s press conference.

Graphics: There was a white and black colour scheme, which makes the audience not get too distracted from what’s happening in the documentary. There was also some simple graphics used from introducing the main parts of the documentary.


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